Eurovision Services Opens One of Europe's Largest Master Control Rooms in Madrid

Eurovision Services Opens One of Europe's Largest Master Control Rooms in Madrid

Eurovision Services Opens One of Europe's Largest Master Control Rooms in Madrid

Live broadcasting has never been more demanding. Federations, rights holders, and broadcasters expect flawless, real-time delivery across every technology. Behind that expectation sits a remarkable amount of invisible infrastructure. On 1 June 2026, Eurovision Services took a major step forward, inaugurating a new location with significantly expanded Master Control Room (MCR) in Madrid, one of the largest and most capable broadcast facilities of its kind in Europe.

Building on a proven foundation

Eurovision Services has operated a broadcast hub in Madrid since 2019 and has been operating at an international level for more than 70 years from Geneva, Washington and Singapore. Building on recent growth, the Madrid MCR is now a full-scale nerve centre for contribution and distribution, capable of handling the volume and complexity that today's most demanding rights holders require. The Madrid MCR completes the recent completion of a full 2110 customer led facility at the same location.

Eurovision Services delivers most of the major European football competitions globally spanning beyond football, to top-tier basketball, athletics, volleyball, and beyond, for rights holders for whom reliability is not a preference, it is a contractual baseline.

A hybrid infrastructure built for every technology

At its core, the new Madrid MCR is a fully IP-based facility. But what sets it apart is its hybrid contribution and distribution architecture: the platform supports multimodal delivery via Cloud, SRT, fibre, and satellite to service Eurovision Services customers across the globe.

"Investing in a new Master Control Room allows us to operate our hybrid delivery seamlessly and across geographies. It gives us the scale we need and brings our teams a more consistent, unified way of working." — Alex Sánchez, Chief Operations Officer, Eurovision Services.

This flexibility is increasingly critical in a market where no two workflows are the same. A federation delivering a World Cup feed to 40 broadcasters across different continents cannot afford a facility that only speaks one language.

Europe's most experienced broadcast-only partner

What differentiates Eurovision Services in a crowded market is not just infrastructure: it is focus. Broadcasting live events is not part of what we do. It is all we do. Servicing the delivery of the most engaging content to audiences around the world is what we do.

That specialisation, sustained over decades, makes Eurovision Services the longest-standing broadcast service provider in Europe. The expansion of the Madrid MCR is the latest expression of that commitment: a deliberate, significant investment made not to diversify, but to deepen.

Scale, reliability, and what comes next

The new facility is designed to scale with the demands of an industry that shows no sign of slowing. It is built around workflows and service delivery to keep on improving the quality of the experience.

The scale of the new facility reflects the ambition behind it. The MCR now operates 16 MCR positions, managing 84 channels and delivering over 15,000 hours of live transmission every month, among the highest-capacity MCRs on the continent. Every element of the infrastructure has been engineered with redundancy, quality of service, and future-proofing in mind.

As rights holders face pressure to deliver more content, across more platforms, in more formats, the question of who manages that technical complexity becomes strategic. Eurovision Services' strategic focus and investment manifest in this investment in a streamlimed MCR in the heart of Europe, staffed by the people who have been delivering events all their professional life.

Contacts
rodriguezl@eurovisionservices.com

Lucía Rodríguez

Marketing & Communication Manager

Global Sales & Marketing