The Olympic AI Agenda Launch

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The IOC would like to introduce the Olympic AI Agenda to the Olympic Movement and beyond during a launch event in the presence of and with intervention of keynote speakers who will discuss through practical examples how the Olympic AI Agenda could be deployed for the benefit of the Olympic and wider sporting world. In attendance will be:

•             Thomas Bach, IOC President, Olympic Champion, Fencing.

•             Christoph Schell, Executive Vice President and Chief Commercial Officer, Intel Corporation, and Lindsey Vonn, Olympic Champion, Skiing, who will discuss how AI could be leveraged for talent identification in sport.

•             Michael Evans, Director and President, Alibaba, Olympic Champion, Rowing, Alistair Brownlee, Olympic Champion, Triathlon, and James Huckle, Olympian, Shooting, who will discuss how AI can help athlete performance.

•             Jesse Davis, Professor of Machine Learning Group & DTAI Sports Analytics Lab, KU Leuven, and Masomah Ali Zada, Member of the IOC Refugee Olympic Team for Tokyo 2020 and Cheffe de Mission for the IOC Refugee Olympic Team for Paris 2024, who will discuss a bike design study and the impact of AI on sports equipment.

•             Alain Zobrist, CEO of Swiss Timing, and Nadia Comaneci, five-time Olympic Champion, Gymnastics, and recipient of the famous “perfect 10”, in a discussion on the potential impact of AI on refereeing and judging.

•             Kirsty Burrows, Head of the Safe Sport Unit, IOC, and Lindsey Vonn, Olympic Champion, Skiing, who will discuss the role AI can play to support safeguarding in sport.

•             IOC Olympic Games Executive Director, Christophe Dubi, who will be in conversation with Kevin Walsh, Managing Partner of Deloitte, on AI’s role in optimising the execution of the Olympic Games.

•             Amit Joshi, Professor of AI, Analytics and Marketing Strategy at IMD, Andrew Stephen, Deputy Dean for Faculty and Research, Professor of Marketing, Saïd Business School, University of Oxford, and Sarah Walker, Olympic silver medallist, BMX, who will share experiences and insights from the AI experts on the IOC’s Working Group.

•             Dr Jian Wang, Founder, Alibaba Cloud, who will talk about Enriching historical images.

•             Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS), Molly Solomon, Executive Producer & President, NBC Olympics Production, and Andrew Georgiou, President & Managing Director, U.K. & Ireland and Sports Europe, Warner Bros. Discovery, who will address how AI technologies are set to transform the broadcasting experience at Paris 2024.

The Olympic AI Agenda is the third in a trilogy of strategy documents launched under the presidency of Thomas Bach, and presents the envisioned impact that artificial intelligence can deliver for sport. It follows Olympic Agenda 2020, launched in December 2014 and Olympic Agenda 2020+5, launched in March 2021.

The Olympic AI Agenda will set out how the IOC, as the leader of the Olympic Movement, intends to lead on the global implementation of AI within sport.

Already Olympic Agenda 2020+5, the strategic roadmap of the IOC and the wider Olympic Movement, highlights digitalisation as one of the key trends influencing modern society.

The digital revolution has only accelerated in the years since Olympic Agenda 2020+5 was adopted in March 2021. Transformative technologies such as Artificial Intelligence (AI) are increasingly offering us the possibility to reshape every facet of our lives.

That includes sport. While there have been stand-alone projects in different sports and different areas, there has been no holistic approach to explore the great potential of AI while mitigating the risks.

Yet the possibilities for the deployment of AI within sport represent a ground-breaking opportunity for the global accessibility of sport, aligning seamlessly with the IOC’s mission for solidarity and inclusivity.